When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 He made wooden toys and furniture. The business was not very profitable and he struggled to make ends meet in the beginning of the 30s. In 1934, he began focusing on building toys and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).
In the 1960s, the company grew to other Nordic countries. The company also created smaller bricks that were perfect for hands with small hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed children of a younger age to create more detailed models.
In the 1970s, Lego began to introduce new features that would help its products distinguish themselves from other toys. For instance, they introduced an array of faces to their minifigures. This made the minifigures more realistic and able to express different emotions and facial expressions. The Lego Group added wheels to their bricks that allowed them to build vehicles and other machines.
The company’s next step was when it introduced specific themes — systems within systems that allowed customers to create a specific environment or scenario. The company was able to boost its brand recognition and attract a younger audience. In addition, the company increased production, opening factories in South Korea, Malaysia, and Brazil.
https://lego-x.com/2020/02/05/lego-stores-use-virtual-data-rooms/